Wednesday, 1 May 2013

Purpose of fashion

Why do we need fashion?

Only yesterday, when I was reading Paulo Coelho's brilliant book "The Winner Stands Alone", did I actually ask myself this question. It confused and agitated me because I could not think of a reasonable answer. But I'm getting ahead of my story.

So, I'm lolling on the bed, reading my book when suddenly my brain stumbles upon the words "Fashion is merely a saying: I belong to your world. I'm wearing the same uniform as your army, so don't shoot"The context here doesn't really matter. Even from a broader and more general perspective, these words make complete sense. So many millions of us shop for the latest trends and flaunt them proudly, be it classy jumpsuits, hot pants,eye-catching bling, pop neon colors, the uber-cool graphic dresses or those sexy gladiator sandals, without realizing that however unique our style may be, our fashion continues to ape and mimic, or at least take inspiration from a by gone era. We wear what is dished out to us by the top runways and designers of the world. We wear what society deems "acceptable" or "sophisticated" or "chic". None of us are pioneers. Then what exactly are we doing? Why aren't we changing gears and inventing some absolutely "avant-garde" outfit? Why? Because we're not ready yet. Whatever is considered avant garde now will become the regular trend by the time it actually becomes wearable and will no longer have its avant garde status. That brings me to my initial question. Why exactly do we need fashion?

The answer to this question is multifaceted. I shall elaborate on the following key points:
1. Fashion defines us as humans. It defines our era, it defines our lifestyles, it even defines our technologies. From Cleopatra to Madonna, from Princess Draupadi to Sonam Kapoor, our grandest fashion has reflected our highest lifestyle trends.
2. Fashion is more of a necessity than a luxury, for it is an image of us as individuals. It helps us tap into our creative sensibilities and defines and shapes our view of aesthetics.
3. Fashion is also an international medium for conveying world temperament an certain issues. For example during a time of economic downturn in the early 20th century, the greatest fashion designers of the world gave extravaganza a whole new meaning. They designed and promoted voluminous dresses with intricate detailing using lots of material to counter the general feeling of scarcity and minimalism among the masses.
4. Another purpose of fashion is to let us conform to the society while giving us a spark of individuality It helps us be creative and allows experimentation, but not so much as to alienate us from society.

Fashion is, was and will remain a direct reflection of human progress and aestheticism.

So, this is my first blog and your reviews and comments would be much appreciated :)
Lots of love to you :*

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